China E-commerce Penetration
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In China, e-commerce penetration in top-tier cities has begun to reach saturation levels.
Online penetration, % of population aged >13
x
Online-shopping penetration, % of digital consumers
=
Share of population shopping online, by city tier,
1
%
1
China’s cities are categorized by tiers based on GDP; tiers 1 and 2 are more urban and developed, while the lowest tiers are more rural.
McKinsey&Company